Understand what matters.
A first look at the fictional company’s financial trajectory.
Reading the company records
Revenue is growing
Revenue moves from €1,560,000 to €1,800,000. This describes a change without establishing its causes.
View the factsReview adjustments and cash
Estimated value depends on normalised EBITDA and genuinely eligible cash. Assumptions must be documented.
Due diligence questions
- Which earnings components are recurring?
- Is the cash freely available?
- Does debt cover the full company perimeter?
- Are the financial years comparable?
These questions do not constitute a complete automated assessment or a business quality rating.
Web visibility and reputation
Illustrative sampleA qualitative view of the business beyond its financial statements. All signals below are fictional; no live website, social account or review has been collected.
Website and communication
Fictional sample: the offer is easy to find; two customer stories lack a publication date and measurable results.
What to investigate
Check search visibility, mobile usability and the consistency of the positioning.
Social media
Fictional sample: an audience of 1,200 followers and regular posts; reach and inbound leads are unknown.
What to investigate
Review engagement quality, editorial consistency and contribution to acquisition.
Customer reviews
Fictional sample: customers appreciate the support; delivery delays recur in three reviews. The sample is too small to establish a broad trend.
What to investigate
Check recency, authenticity, recurring themes and the company’s responses.